Gear Archives - Page 3 of 13 - The Atlas Heart

41 Best Gifts for Outdoorsy Women (That They’ll Actually Want)

December 26, 2022November 11, 2022 by Mimi McFadden

A woman on a hiking path in Lake Tahoe, looking out towards the trees--best gifts for outdoorsy women.

The ultimate guide to the best gifts for outdoorsy women written by a fellow outdoorsy woman.

62 Best Gifts for Hikers That They’ll Actually Use

December 27, 2022November 9, 2022 by Mimi McFadden

best gifts for hikers

best gifts for hikers

The ultimate guide to the best gifts for hikers so you can find the perfect gift for any hiking enthusiast.

30+ California Gift Ideas for Anyone Who Loves the Golden State

December 6, 2022November 9, 2022 by Mimi McFadden

California Gift Ideas

The best California gift ideas for locals, regular visitors, and those who are missing the Golden State.

41 Best Moving Away Gifts to Show Someone How Much You’ll Miss Them

December 27, 2022November 9, 2022 by Mimi McFadden

Two female friends saying goodbye at a train station, best moving away gifts

Two female friends saying goodbye at a train station, best moving away gifts

The best moving away gifts that will make your friends feel connected and loved.

58 Best National Park Gifts for National Park Lovers

December 26, 2022November 7, 2022 by Mimi McFadden

gift on a wood table wrapped in map wrapping paper with an outdoorsy journal on top

The best national park gifts for the people in your life who love exploring America’s Best Idea.

My Honest Cirkul Water Bottle Review [Plus Best Cirkul Flavors]

December 26, 2022November 7, 2022 by Mimi McFadden

cirkul water bottle review

cirkul water bottle review

Tired of drinking plain water and looking for a tastier way to hydrate? Read my honest Cirkul water bottle review to see if it’s right for you.

31 Unique & Best Gifts for Mountain Bikers That They’ll Actually Use

December 26, 2022November 1, 2022 by Mimi McFadden

girl standing on top of the mountain with her mountain bike

girl standing on top of the mountain with her mountain bike

The best gifts for mountain bikers–based on first-hand recommendations from an avid mountain biker.

My Honest Halara Review: Is Halara Clothing Legit?

December 26, 2022November 1, 2022 by Mimi McFadden

Halara Review

Halara Review

Is this online clothing brand worth the hype? I’m here with the answers you’re looking for in this detailed Halara review.

My Honest Emery Rose Review: Is Emery Rose Clothing Legit?

January 3, 2023November 1, 2022 by Mimi McFadden

Emery Rose clothing review

Emery Rose clothing review

In this honest Emery Rose Review, I look at the popular online clothing company and determine whether it’s worth the hype.

Best 6-Person Tent for Camping with Family or a Group of Friends

January 30, 2023October 24, 2022 by Mimi McFadden

best 6 person tent for camping

best 6 person tent for camping

The best 6 person tents on the market, whether you’re car camping with friends or the whole family.

Since it’s that time of year for reflection and

Since it’s that time of year for reflection and goals, I just finished tallying up my budgeting spreadsheets. Here’s a look at The Atlas Heart’s growth in the past four years, and our projected growth for 2023. Letzzzz go!

✨2019✨
Annual revenue = $4,787
Total pageviews = 256,245

✨2020✨
Annual revenue = $12,600
Total pageviews = 349,658

✨2021✨*started working on TAH full-time
Annual revenue = $66,797
Pageviews = 872,919

✨2022✨
Annual revenue = $194,974
Pageviews = 2,386,618

✨2023 (Projected)✨
Annual revenue = $470,000
Pageviews = 3,600,000

✨Milestone Goal (projected to reach by 2025)✨
Become a million dollar business

💰Breakdown of income💰
Ad revenue = 56.5%
Affiliate revenue = 43.3%
Products = 0.2%
.
.
Happy New Year!! ✨🍾

Even though I’ve been running my website since 2

Even though I’ve been running my website since 2012, it always used to be my passion not my main source of income.   It was a way of sharing my experiences and perspective about the places I traveled. I never had a business plan or looked all that much into how to make money from it.

Over the next six years, I went from bartending to running a somewhat successful consulting business as a freelance marketer that still allowed me to travel and work remotely.

Although I always imagined being able to make a living from my website, it honestly seemed unlikely that I’d be able to make money from something that I enjoyed so much.

It wasn’t until 2018 that I started teaching myself SEO and invested in numerous courses.   It took another year after that to start looking into how to monetize my website, and that was only after I lost one of my biggest clients and my monthly income was cut by 80%.

I thought it was as good a time as any to finally give it my best shot to create a successful blog that supported me.

I started building up a monetization strategy, intertwining my SEO skills to start making a little more money, one month at a time.

And then seven months later, March 2020 happened. And we all know how that went for the travel industry.

l was very close to walking away at that point, but I had seen how much growth there was in just seven months before everything came tumbling down. I couldn’t unsee that potential. So, after three months of a lot of languishing, I kept working on my site, more determined than ever.

It took another year and two months after that to finally be making just enough to end all my client work and start focusing on my website full time. I wrote an income report a month after that in June of 2021.

It was called “How I made $6,598 from my blog in June 2021.” When I wrote that article, I had big goals to hit 100,000 page views in a month before the end of the year (which I did!) and to make over $6,000 in a month again.

Secretly, I was hoping to double that amount by the following year, but looking back, I probably should’ve dreamed bigger.

Continued in the comments below👇

11 fake ring boxes later, @suneelj1 finally gave m

11 fake ring boxes later, @suneelj1 finally gave me the real one today on our favorite hiking trail in Berkeley. 💍❤️

2 years since our first date. ✨❤️ My first i

We’re feeling 22! 💃🏻🎉🎶. . ✅Vaccin

We’re feeling 22! 💃🏻🎉🎶.
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✅Vaccinated + negative COVID tests for everyone the day of before the party.
✅ Fancy on top, casual on the bottom.
✅Piñata, beer pong, rage cage, karaoke, confetti party poppers, midnight countdown, and all the food.
✅ A memorable NYE with some of my favorite people. ❤️
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.
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Happy 2022!! 🎉💃🏻🍾✨

In May 2021, I finally took the leap. I decided to

In May 2021, I finally took the leap. I decided to end all client work and start working on my website full time. Since then, it has been a wild ride. It’s mind-boggling to finally see something grow into what you’ve always imagined it could be after 8 years of dreaming about it.
 In 2021, I published 87 posts. I finally learned how to delegate better, hiring one VA and three writers to create a team of brilliant and talented women beside me. Site traffic grew by 149% to around 870,000 page views for the year (averaging around 93,000 per month for Q4). Annual revenue grew by 300% and included hitting a new benchmark - our first five-figure month (with many more to come)! I also explored so many new corners of California in the name of research, including the Channel Islands, Pinnacles National Park, more of Big Sur and the Bay Area, and even tackled my biggest adventure yet - hiking the Trans-Catalina Trail over 5 days.

My goals for 2022? There are too many to name here, but just know that it will be a year focused on growth and chasing big things. 2021 was a taste of what could be, and this year I finally feel ready to hit those big milestones I used to only dream of (a consistent publishing schedule, six figures, and well over 1M page views before the year is done).

Wishing you all a very Happy New Year!! Let’s go kick some ass in 2022.💃🏻✨

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