My Honest Cupshe Review [2026]: Is Cupshe Legit?

Last updated: June 26, 2026

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A young woman in a green scalloped bikini and floral bottoms sits on a white balcony ledge overlooking the Aegean Sea in Santorini, Greece, for a Cupshe review.

TL;DR: I’ve tested seven Cupshe products over the past four years, including four swimsuits, two coverups, and a dress. The swimsuits are a good deal for the price, but everything else I’ve tried has been a letdown. My advice? Stick to their swimwear, skip the clothing, and order through Amazon when you can to avoid shipping and return fees.

I first tried Cupshe in 2021 when I wanted some affordable swimwear for a Caribbean trip. Swimwear is one of the most overpriced categories of women’s clothing, with most brands pricing bikini tops and bottoms separately at $50 to $100 each or more.

Cupshe sells full bikini sets for around $30-$40, so for roughly the price of one swimsuit from another brand, I was able to buy a few bikinis from Cupshe. A few years later, I placed a second order to test a new bikini, another cover-up, and a maxi dress.

In this honest Cupshe review, I’ll share my experience with all seven products and answer your questions about the brand.

Note: I purchased all Cupshe products with my own money, and this review is not sponsored. All opinions are my own.

My Top Cupshe Picks Right Now

Best for comfort and coverage: Marsala Twist High-Waist Bikini for thick, soft straps and high-waisted bottoms that never need adjusting
Best for style: Green Scalloped Bikini for the best looking, cheeky design

Pros

Bikini sets are incredibly affordable at $30 to $40 for both pieces
Swimsuit quality is better than expected for the price, with soft, stretchy material that has lasted me 4+ years
Inclusive sizing from petite to plus-size, including maternity options
Huge variety of swimsuit styles, colors, and designs

Cons

Non-swimwear quality is consistently poor across both orders I’ve placed (cover-ups, dresses).
Shipping from the Cupshe site costs $7 unless your order hits $79 for free shipping, and returns come with a restocking fee ($6 to $10) deducted from your refund.
It’s fast fashion made, so not a sustainable option.
My 2026 bikini was noticeably lower quality than my 2021 bikinis

What is Cupshe?

A young woman wearing a Cupshe Marsala Twist High Waist Bikini and sunglasses relaxes in a turquoise resort pool with a blended drink. Small palm trees and a white hotel building frame the bright sunny scene.

Cupshe is a Chinese-based online swimsuit and clothing company founded in 2015 by Zhao Liming and quickly backed by former Alibaba CEO David Wei. They’ve built a loyal following with Millennial and Gen Z women by offering stylish, colorful swimwear at affordable prices.

Cupshe emphasizes inclusive sizing from petite to plus-size, which sets them apart from some other fast-fashion companies. They’ve since expanded into dresses, resortwear, and other clothing, though, as I’ll get into below, I’d recommend sticking to the swimsuits.

Cupshe Review: My Experience With Cupshe Swimsuits

A young woman in a Cupshe Green Scalloped Bikini and a man in yellow shorts pose together on a wooden boat overlooking bright blue water.

A young woman wearing a Cupshe Green Scalloped Bikini and blue fins snorkels in the vibrant turquoise water of Kleftiko Bay in Milos, Greece.

Wearing my Cupshe swimwear on a boat tour in Aruba (left) and a snorkeling tour in Milos, Greece (right).

I’ve placed two separate Cupshe orders over the past four years, and my overall take is that their swimsuits are a great value for the price.

With that said, this is still a fast fashion company. The fabric is synthetic, the construction is basic, and you can feel that these aren’t premium swimsuits. The upside is that they fit well, they’re comfortable, and they’ve lasted me way longer than I expected for how affordable they are.

My first order in 2021 included three bikinis and a kimono cover-up. All three bikinis fit well right out of the box, with a nice level of stretch and material that felt better than I expected. The cover-up, on the other hand, felt cheaply made and barely left my closet.

In 2026, I placed a second order through Amazon with a new bikini, a coverup dress, and a maxi dress. The bikini was decent but a noticeable step down in quality from my original suits. Both non-swimwear items were disappointing enough that I returned them immediately.

Four years later, I still wear my original three bikinis regularly. They’ve held up through multiple trips, beach days, hot tub nights, and gentle wash cycles. They’re not going to feel like a $100 swimsuit, but for the price, I’ve been impressed with how well they’ve worn over time.

Here’s my detailed experience with each Cupshe product I’ve tested.

Marsala Twist High-Waist Bikini – 9/10

A young woman wearing a Marsala Twist High Waist Bikini walks away from the camera on the white sand of a beach in Aruba.

This bikini has become my most-worn Cupshe swimsuit by a long shot. It’s the most comfortable of the bunch, with thick, soft straps that stay put. The high-waisted bottoms provide great coverage, which I’ve appreciated even more as a postpartum mom.

I chose the rust red color (Brick Red), which I realized after the fact probably wasn’t the best shade for someone who’s prone to sunburns. However, the color is still unique, and I’ve continued to reach for it over the years because it’s so comfortable and easy to slip on.

The stretchiness of both the top and bottom is noticeably better than Cupshe’s string bikini styles, and after four years of wear, it still holds its shape. If you want a Cupshe swimsuit that prioritizes comfort and coverage, this is the one I’d recommend.

Green Scalloped Bikini – 8/10

A young woman wearing a Cupshe Green Scalloped Bikini and sunglasses stands on a white terrace overlooking the Santorini caldera in Greece.

A young woman in a Cupshe Green Scalloped Bikini rests her arms on the edge of a white tiled pool in Santorini, Greece. She looks out at the Aegean Sea where large cruise ships are anchored near the volcanic islands under a bright blue sky.

If the Marsala Twist is my comfort pick, this Green Scalloped Bikini is my confidence pick. It’s the sexiest swimsuit I own from Cupshe and probably the best looking one in terms of pure design.

The scallop detailing on both the top and bottom is a cute touch, and the teal color fit right into the Caribbean scenery on my first trip with it. I also love that it isn’t just a solid color throughout. The multi-color, floral-pattern bottoms paired with the solid teal top give it a little more personality.

The cheeky coverage of the bottoms (where about half of your butt cheek is showing) might feel too revealing for some, but it was actually more flattering than I expected. This was the most revealing suit I ordered, but it never felt like too much.

The only reason it falls behind the Marsala Twist is comfort. As a string bikini style, the straps are thinner and need occasional adjusting. However, if you’re looking for a Cupshe suit that looks amazing and makes you feel great, this is the one.

Yellow and Blue Leaves Print Bikini – 7/10

A young woman wearing a Cupshe Yellow and Blue Leaves Print Bikini and sunglasses reclines on an orange lounge chair covered with a blue towel. The sunny beach in Rimini, Italy, is filled with rows of beige umbrellas while a building labeled Artist stands in the background under a clear sky.

They don’t sell this exact suit anymore, but if you’re looking for a similar style, I’d recommend this one or this one.

The aspect I loved most about this bikini was the colors. A bright yellow top paired with a rich blue and yellow printed bottom was just the right amount of color pop for a tropical vacation. The high-waisted bottoms are full coverage and super comfortable.

The top is the least comfortable of my three original bikinis, though, with straps that feel less supportive than the Marsala Twist.

Scalloped V-Neck High-Waist Bikini – 6/10

A young woman in a purple Cupshe Scalloped V-Neck High-Waist Bikini stands with her hands on her hips on the golden sand of Tunnels Beach in Kauai, USA.

I was excited about this one because I love the scallop design on my original Green Scalloped bikini. The bright pink and blue floral pattern is fun, and the high-waisted bottoms provide good coverage.

Unfortunately, this one is a noticeable step down in quality from my 2021 suits. The stitching around the chest is a little wonky. The lining sometimes turns inward, preventing the scalloped design from lying flat, and there’s some weird bunching around the lower chest area.

I still liked it enough to bring it to Hawaii with me, and it held up fine on the trip, but it’s just okay, not amazing.

Cupshe’s Non-Swimwear Products

A young woman wearing a tan Cupshe Waffle Knit Coverup Dress stands in a room with a green wall and a large white bookshelf. She is positioned on a blue and white patterned rug near a light colored armchair and potted plants.

A young woman wearing a blue and purple Cupshe Ditsy Floral Maxi Dress stands on a blue rug in a room with a green wall. White bookshelves filled with books and plants are visible behind her as she smiles toward the camera.

Between the kimono cover-up from my first order (now discontinued), the Waffle Knit Cover-Up Dress, and the Ditsy Floral Maxi Dress, I’ve tried three non-swimwear items from Cupshe. All three were disappointing.

The pattern is the same across all of them. Cheap-feeling material, products that don’t quite look like the photos, and lower quality than their swimsuits.

The Maxi Dress was the biggest letdown since it was the most expensive Cupshe item I’ve ordered at almost $50, and it felt too cheap to wear to the luau I bought it for. I returned it and went with the PrAna Corrinne Maxi Dress instead.

A Note On Sustainability, Or Lack Thereof

A young woman wearing a yellow bikini and denim shorts stands on the smooth white rock formations of Sarakiniko Beach.

A young man in mint swim trunks and a woman in a yellow bikini top pose at Arikok National Park in Aruba. A wooden sign for Conchi stands near them against a backdrop of dark volcanic rocks and crashing blue waves.

Cupshe swimsuits are made from cheap synthetic materials and the brand has a fast fashion model, which is inherently wasteful. If sustainability is important to you, brands like Summersalt (which uses recycled materials) or Andie Swim are worth considering at a higher price point.

→ If you want options for more sustainable brands, read my guide to the best sustainable swimwear brands.

FAQs About Cupshe

A young woman wearing a yellow bikini top and light shorts walks down the white rock formations of Sarakiniko Beach.

Holding glasses of juice, a young couple poses for a photo during a sunset voyage on the Caribbean Sea.

So, Is Cupshe legit?

Yes, Cupshe is a legitimate company, although I don’t love that they charge you to return items. That said, it’s safe to buy from their website or through Amazon.

Is Cupshe a Chinese company?

Yes. Cupshe is based in Nanjing, China. They have some warehouse locations in other places, including New Jersey.

Is Cupshe the same as Shein?

No. Although both are Chinese-based fast-fashion companies, they are completely separate brands.

Are Cupshe swimsuits supportive?

It depends on the style. I’m a B-cup, so Cupshe swimsuits fit my body type just fine. I can’t speak for those with larger chests, so I’d recommend reading reviews of the specific swimsuit you’re considering to see what other customers with different body types have experienced.

Does Cupshe run small?

Cupshe swimsuits generally run true to size, and I found the size chart to be fairly accurate. Reviews do vary, and I’ve read accounts of the same size fitting differently across styles, so it’s always worth checking the product page for sizing notes and customer feedback.

Where can I buy Cupshe? Do they charge for shipping and returns?

You can buy Cupshe directly through their website or on Amazon. The Cupshe site has a much larger selection, but Amazon is the better option for avoiding shipping fees, getting faster delivery, and having an easier return process. Ordering directly from Cupshe costs $7 for shipping (free over $79), and returns come with a $6 to $10 restocking fee.

Conclusion: Is Cupshe Worth It?

A young woman wearing a green scalloped bikini sits on a white balcony ledge overlooking the Aegean Sea in Santorini.

For swimwear, mostly yes. Cupshe makes decent bikinis and one-pieces at prices that are hard to beat, and my original three suits have held up for over four years of regular wear. I’d just recommend ordering them through Amazon when possible to avoid shipping and return fees.

For everything else that Cupshe sells, I’d pass. Every non-swimwear item I’ve tried has been a letdown in terms of material, quality, and accuracy to the product photos.

I did notice a slight dip in quality between my original order of swimwear in 2021 and my newer bikini in 2026, so that’s also worth keeping in mind.

ABOUT THE AUTHOR

Mimi McFadden
Founder & Editor-In-Chief

Mimi McFadden started The Atlas Heart in 2013 to write about her travels abroad. After spending 15 years visiting 45+ countries, she realized she’d accidentally become a packing expert in the process. Now, The Atlas Heart is all about helping women figure out what to pack, what to wear, and what gear is actually worth it. When she’s not deep in a packing list or testing out new travel shoes, you can find her hiking with her son, reading in her chaise lounge, winning 3-point contests against her husband, and playing board games with friends.