Work With Me

Mimi wearing a Woolx Peyton Turtleneck standing near the Golden Gate Bridge in San Francisco, framed by coastal trees and water.

Mimi sitting on a white corduroy armchair with two travel bags in front of her: a black Nomatic backpack and a light green Calpak Terra 26L Backpack.

The Atlas Heart is where women come to figure out what to pack for their next trip. For over 13 years, I’ve been traveling the world carry-on only and testing the gear, clothing, and packing strategies that work well on the road.

If you’re a brand that helps people travel better, I’d love to hear from you.

Who reads The Atlas Heart

My audience is mostly women between 25 and 44. Over 80% of my audience is based in the US, with additional engaged audiences in Canada, the UK, and Australia.

The Atlas Heart site gets around 20,000 users and 43,000 pageviews a month. I’m also on Instagram, TikTok, YouTube, and Pinterest, with Instagram being my largest social community of more than 23,000 followers. The full breakdown of my traffic, demographics, and platform stats is in my media kit, which I’m happy to send over if you contact me.

Why brands work with me

Mimi wearing a blue top and white wide-leg pants stands smiling under a covered outdoor walkway with brick floors, wooden beams, and hanging greenery in Guatemala.

Mimi posing by a metal railing at a mountain viewpoint in Kauai, wearing a mint green tank top, loose brown pants, and dark brown OluKai Ohana Flip-Flops.

My audience trusts what I recommend – I only partner with brands I use and believe in. I’ve spent over a decade building trust with my audience by only recommending things I’d actually use myself, and I won’t put my name on something I don’t stand behind.

I test everything myself – After traveling to 45+ countries, I don’t write just from online research that AI could easily duplicate. I travel with the products, use them on real trips and in daily life, and tell my community my honest thoughts.

My content sticks around – Before I ran this site full-time, I spent five years as a digital marketing and SEO consultant. I know how to get content ranking on the first page of search engines, so my work keeps getting found long after a campaign wraps up.

I’ve worked with names you’ll recognize – My writing has been featured on Lonely Planet, where I was a contributing author, and one of my campaign photos was in The New York Times.

Ways to partner

Brand reviews and product collaborations – Honest, in-depth reviews of your product, tested in real life. Sponsored or gifted content is always clearly labeled, and I only review products I think my audience will love.

Brand ambassadorships – Longer-term partnerships where I feature your brand across my content on a regular basis. This is something I’m open to once a brand relationship has already been established and I’ve tested your products first-hand.

Social media campaigns – Posts, carousels, reels, or stories on Instagram, TikTok, and YouTube, with options for content usage rights, a link in my bio, whitelisting, and exclusivity.

Content and usage rights – Commercial rights to my photos and videos from our partnership, so you can use them on your own website, social channels, or ads.

UGC – With my marketing background and more than a decade of social media experience, I can create engaging content for your social channels.

Brands I’ve worked with

A sample of some of the brands I’ve worked with over the years include:

Mazda, Peak Design, Lululemon, Allbirds, Rothy’s, Quince, Vessi, OluKai, Smartwool, Calpak, Level8, Pakt, Nomatic, Tieks, VIVAIA, Lems, Woolx, Camelbak, Skyscanner, and more.

Pakt One Travel Bag - for the minimalist

Let’s work together

If you think we’d be a good fit, I’d love to chat about how we can share your brand with my community in a way that feels true to The Atlas Heart. Email me at hello@theatlasheart.com and I’ll send over my media kit to get started.