Mimi McFadden

Founder of The Atlas Heart
California Travel
Travel and Outdoor Gear
Bay Area Travel


    • Founder of The Atlas Heart, Mimi McFadden brings over 28 years of firsthand experience exploring California’s diverse regions, from the vibrant Bay Area to the laid-back coastal town of Santa Cruz and the sunny beaches of San Diego.
    • With a keen focus on footwear and outdoor gear, Mimi has rigorously tested over 30 shoe brands and a variety of camping, kayaking, and hiking equipment, providing data-driven insights to her audience.
    • Her writing caters primarily to adventurous women at all stages of their life, whether they’re California natives or aspiring travelers seeking insider tips for their next West Coast adventure.


As the driving force behind The Atlas Heart, Mimi McFadden shares her passion for California travel and outdoor exploration with a global audience. Her in-depth guides are meticulously crafted to provide readers with actionable advice, accurate information, and honest recommendations, ensuring that every trip is nothing short of extraordinary. Beyond her digital platform, Mimi’s expertise has been recognized by renowned publications such as Lonely Planet and The New York Times, solidifying her reputation as a trusted voice in the travel community. Her commitment to authenticity and local insight sets her apart, enriching readers’ experiences and inspiring them to embark on their own adventures. Drawing from her background in psychology and international studies from UC San Diego, as well as culinary training in Florence, Italy, Mimi brings a unique perspective to her writing, seamlessly blending cultural insights with practical travel tips. Whether she’s uncovering hidden gems in her beloved California or putting outdoor gear to the test, Mimi’s attention to detail shines through in every piece she produces. In her spare time, Mimi indulges her love for music, strumming on her guitar and belting out tunes at karaoke nights. She’s also an avid basketball player, a devoted fan of reality TV shows like Survivor and The Amazing Race, and a voracious reader who enjoys losing herself in a good book from the comfort of her reading nook.


Mimi McFadden holds a degree in psychology and international studies from UC San Diego. Her diverse educational background informs her writing, providing a multifaceted perspective that enriches her travel narratives and gear reviews.

Upcoming Projects

Looking ahead, Mimi is excited to continue her exploration of California’s hidden treasures and share her discoveries with her audience. She plans to delve deeper into her favorite regions of the state, weaving together captivating stories and practical advice while writing her next book to inspire travelers near and far.